Visa is supporting eligible small business owners in the fuel industry by enabling Visa Transaction Advisor (VTA) for no additional charge to help combat fraud at gas pumps.
VTA offers real-time risk assessment when consumers pay for fuel at the pump, helping deter fraudulent payment attempts as fuel merchants work toward implementing EMV® technology, proven to reduce fraud.
As fuel merchants upgraded their pumps to support EMV payments last year, counterfeit fraud rates declined simultaneously. From January 1 through September 30, 2020, counterfeit fraud rates declined by 22% and counterfeit fraud dollars declined by 32%. At the end of February 2021, approximately 51% of transactions on U.S. fuel pumps were EMV (VisaNet).
Visa Transaction Advisor will be automatically enabled for one year starting on April 17, 2021 to business owners who have yet to upgrade their pumps to process EMV. Visa Transaction Advisor operates invisibly to the cardholder to ensure a positive customer experience and leverages existing payment processes so no new investment in infrastructure is needed. If a transaction is deemed risky, the tool will help small business owners by prompting the consumer to pay inside the store. This deters fraudsters who often choose to drive away instead of going inside.
Visa’s intent to migrate to EMV chip transactions for secure payments was first announced in 2011 and the liability shift date for fuel pumps was extended for more than five years in total to support solution readiness. Visa continues to work closely with merchants, acquirers, and technology providers to support EMV chip acceptance at fuel merchants.
As you are aware, in September 2019 Hutchens Petroleum and Rentz-Eden Oil merged to create a stronger more diversified company for the future. During the first months, we have worked to make sure you our valued customers saw no decrease in the level of service you have come to expect. We also have taken this time to evaluate how we could leverage on the strengths of each individual company into a stronger integrated organization. Over the next several months we will be implementing some opportunities we see to improve our service.
First, we have setup REO service to focus our ability to provide service to our convenience and service station dealers. We are currently Verifone and Wayne certified. We are working with our vendors to also become Gilbarco Veeder-Root certified.
Second, we will be implementing a new accounting system and utilize technology to be more responsive and easy to do business with. For our heritage Hutchens Petroleum customers we will implement the new accounting system during the second quarter of 2020. Our heritage Eden Oil customers we will implement during the third quarter of 2020. Our goal is by the beginning of the fourth quarter of 2020 all of our facilities will be on the same systems. During this process, you may notice the layout of our delivery tickets and invoices are slightly different.
Next, we are integrating the dispatch of our transport fleets, so you may have the opportunity to meet another of our amazing drivers.
Finally, we have revamped our logo and image to better communicate that we are an integrated organization. Like the old saying goes, “there’s no use in re-inventing the wheel”. We chose to continue capitalizing on the names we have built our reputations on. Our mission remains to “DELIVER THE RIGHT PRODUCT AND SERVICE ON TIME, EVERY TIME IN A WAY THAT CREATES LOYALTY”.
In closing, I would like to THANK YOU for your business and we appreciate the opportunity to be of service.
We have some exciting news to share! Hutchens Petroleum has joined forces with Rentz-Eden Oil. The merging of Hutchens Petroleum’s lubricant expertise and Rentz-Eden Oil’s dealer expertise will create an enhanced experience for our current and future customers.
As, with all change, we know there will be questions. We want you to know that any change you may notice is done to make doing business with any of our companies easier.
The Rentz-Eden Oil name will remain as will their outstanding customer service experience.
This is an exciting time for us as we bring our liked minded companies together to better serve our customers!
Due to continuing growth in our Tennessee markets, we are pleased to announce the purchase of a 25,000 square foot warehouse facility at 401 Hamblen Avenue, Morristown TN. Our new facility allows us greater efficiencies with more storage capacity and more loading capabilities. We began operations in our new facility May 7th. Tim Hutchens, company president, commented “Our entire operations group did an outstanding job in bringing our new facility online ahead of schedule.” We look forward to serving our customers from this facility for many years to come.
In the ever changing environment of payment card acceptance systems and data security, we are pleased to announce that our company, and our Gasoline Service Technicians, are now QIR (Qualified Integrators and Resellers) certified.
Ensuring that our data and our customers’ data is secure is a top priority for Hutchens Petroleum. We invest a lot of time, money and effort to make sure we operate in compliance with PCI DSS standards.
Continue reading “Hutchens Petroleum Becomes Qualified Integrators and Resellers of PCI Security Standards”
Hutchens Petroleum is proud to be associated with so many of our successful convenience providers:
- Edward Best Grocery in Louisburg, NC
- Groometown CITGO in Greensboro, NC
- Rixey’s Market in Independence, VA
- Mill Creek First Stop in Roxboro, NC
All of the locations were named by CITGO Petroleum as 2017 Trimark of Excellence award winners. In order to achieve this status, each location’s yearly mystery shop scores must be in the Top 500 of all CITGO locations throughout the US. All these locations scored 99% or better.
THANKS to each of the locations for providing the motoring public with a CLEAN, FRIENDLY, and SAFE location to purchase convenience items and petroleum products.
In an effort to give back to the communities and people that allow us to be of service, Hutchens Petroleum recently made our yearly contributions totaling over $15,000 to Susan G. Komen for the Cure, Wounded Warrior Project, and Muscular Dystrophy Association. We are proud to be associated with these three outstanding charities and are extremely blessed to be associated with a great group of customers and feel an obligation to share these blessings.
We encourage everyone to join us in supporting these worthy causes:
Phillips 66 Lubricants, one of the largest finished lubricants suppliers in North America, announced that Hutchens Petroleum Corporation has achieved TOP TIER Marketer status for exceeding quality, safety and environmental operations standards. The elite recognition is awarded to a select number of Phillips 66 Lubricants distributors that have exceeded the company’s rigorous Marketer Operations Standards practices. These standards were created to help protect the product quality of the Phillips 66 Lubricants brands and improve the efficiency of safety and environmental programs. Hutchens Petroleum prides itself on providing quality products to customers with excellent service, distributing lubricants throughout Virginia, North Carolina, Eastern Tennessee, and Southern West Virginia.
TOP TIER status was introduced to Phillips 66 Lubricants distributors as part of Marketer Operations Standards guidelines set by the company. The standards are based on strict American Petroleum Institute (API) recommended practices set forth to ensure oil and lubricants distributors meet all expectations for product quality control and that all lubricants operations are conducted in a safe and environmentally acceptable manner.
Hutchens Petroleum is excited to announce the addition of Kendall and Phillips 66 to our lubricant partners. Phillips 66 brings a rich history of being a supplier of choice across every key lubricant market, including, automotive, trucking, agriculture, industrial, aviation, power generation, mining and construction. Known for high-quality base oils and sophisticated formulations has propelled Phillips 66 into the fourth largest finished lubricants supplier in the United States.
Bradley Graham, Director of Sales, was quoted as saying “We feel the addition of the Kendall and Phillips 66 lineup gives us greater opportunities in meeting our customers lubricating needs.”